Visitor Profile

International Restaurant & Bar Expo is a must-attend event for every professional in the restaurant, bar, and hospitality industry.

The exhibition has established itself as a key platform for the foodservice and hospitality sector in Central Asia. Leading national and international suppliers showcase their latest products, technologies, and solutions for restaurants, bars, cafés, and hotels.

For business visitors, the expo offers valuable opportunities to expand professional networks, discover the latest market trends, and take part in a rich program of events including practical workshops, presentations, expert sessions, and networking activities.

Visitor profile – restaurant industry:

1. Restaurant Owners and Top Managers

Who: Owners, general managers, CEOs

Purpose of visit:

  • Finding new suppliers (food, equipment, furniture)

  • Exploring industry trends

  • Negotiating partnerships

  • Selecting automation tools (POS systems, CRM, etc.)

2. Executive Chefs and Kitchen Managers

Who:  Head chefs, brand chefs, food directors

Purpose of visit: 

  • Discovering new ingredients and products

  • Exploring kitchen equipment

  • Attending master classes and culinary shows

3. Marketing and PR Specialists

Who:  Marketers, SMM managers, PR directors of restaurant chains

Purpose of visit:

  • Learning about digital tools and marketing solutions

  • Networking with potential contractors (designers, agencies)

  • Studying successful project case studies

4. Procurement and Supply Chain Specialists

Who:  Purchasing managers, logistics managers

Purpose of visit:

  • Comparing prices and delivery terms

  • Finding new suppliers of food, beverages, tableware, furniture, etc.

  • Testing product samples

5. Investors and Franchisees

Who:  Private and institutional investors, prospective franchisees

Purpose of visit:

  • Exploring investment-ready concepts

  • Selecting franchises to purchase

  • Negotiating with franchisors

6. Related Industry Professionals

Who:  Interior designers, HR agencies, IT companies, legal consultants

Purpose of visit:

  • Promoting services to the restaurant industry

  • Finding clients among restaurateurs

  • Understanding the needs of the restaurant market

7. Startuppers and Aspiring Restaurateurs

Who:  Individuals planning to open a restaurant/café/bar

Purpose of visit:

  • Learning about the steps to launch a business

  • Finding contractors and suppliers

  • Gaining inspiration and ideas

8. Wholesale Trade and Distribution

  • Distributors

  • Exporters

  • Importers

  • Wholesalers

9. Other

  • Chambers of commerce

  • Embassies

  • Trade associations

  • Government agencies

  • Educational institutions

  • Training and consulting services

Visitor Profile: Restaurant Industry

Target Audience of the Bar Industry Section

1. Venue Owners and Managers

Who:  Owners of bars, pubs, restaurants, clubs; foodservice managers; purchasing directors

Purpose of visit:

  • Finding new suppliers of alcohol and bar equipment

  • Exploring trends and new bar formats

  • Establishing B2B connections

2. Bar Managers and Head Bartenders

Who:  Key decision-makers for purchasing alcohol and bar tools; responsible for cocktail menus and staff training

Purpose of visit:

  • Attending masterclasses and tastings

  • Discovering new alcohol brands, syrups, and mixers

  • Learning about innovations in bar presentation and equipment

3.⁠ ⁠Bartenders and Bar Staff

Who:  Practicing professionals interested in career development

Purpose of visit:

  • Participating in competitions and masterclasses

  • Learning new techniques, drinks, and brands

  • Networking with industry peers

4.⁠ ⁠Suppliers and Manufacturers

Who:  Distributors of alcoholic and non-alcoholic beverages, equipment manufacturers, glassware and barware producers, alcohol brands

Purpose of visit:

  • Analyzing competitors

  • Direct contact with end clients (bars, restaurants)

  • Showcasing new products

5.⁠ Entrepreneurs and Investors

Who:  Individuals planning to open a bar or invest in the bar industry; representatives of franchises and beverage/food startups

Purpose of visit:

  • Market analysis and supplier research

  • Finding concepts, ideas, and franchise opportunities

  • Building connections with potential partners

6.⁠ ⁠Marketers, Brand Managers, PR Specialists

Who:  Professionals working with alcohol brands and hospitality venues

Purpose of visit:

  • Attending expert sessions and panel discussions

  • Studying successful promotion cases in the bar industry

  • Networking

General Visitor Profile

Participation in the exhibition

Are you planning to present your product on the international stage?

Participation in the International Restaurant & Bar Expo is an excellent opportunity to make a name for yourself in the restaurant and bar industry, establish valuable business contacts, and strengthen your brand's position among key market players.