Развивающаяся туристическая отрасль


Грузия становится все более популярным туристическим направлением, и спрос на услуги в сфере гостиничного и ресторанного бизнеса растет. Выставка Horeca может привлечь внимание к новым возможностям в этом секторе.
Например, в 2024 году Грузия принимала около 6,5 миллиона туристов, что стало заметным ростом по сравнению с 2022 и 2023 годом.

Инвестиции в гостиничный бизнес

В период с 2023 по 2025 года вкладываются инвестиции в гостиничную и ресторанную инфраструктуру, включая создание новых современных объектов и модернизацию существующих.Также привлечены огромные инвестиции от крупных иностранных инвесторов и международных компаний.
Одним из важных факторов является то ,что В ОАЭ подписан меморандум между грузинским правительством и Emaar Properties / Eagle Hills. Эти беспрецедентные инвестиции направят на развитие многофункциональной инфраструктуры в Тбилиси, Батуми и Гонио

✅За первые 3 кв.2024 года в Грузию привлечено $1 млрд
✅ Общий объем инвестиций с 2023 года составил – $7,2 млрд

Увеличение числа гостиниц и ресторанов


В стране наблюдается рост числа новых гостиниц и ресторанов, что создает спрос на качественное оборудование, услуги и технологии, которые могут быть представлены на выставке.

Интерес к местной кухне и культуре


Грузинская кухня и вина приобретают международное признание. Выставка может стать платформой для продвижения местных производителей и их продукции.
  • Exhibition
  • For exhibitors
  • About the Kazakh Market

About the Kazakh Market

Overview of the Restaurant and Bar Market in Kazakhstan

As of 2025 (latest official data):

  • The total number of foodservice establishments (restaurants, cafés, etc.) is 19,826.
  • There are 1,927 registered restaurants in Kazakhstan, of which 86% are medium-sized businesses, and 14% are international chain brands.
  • There are 719 bars in Kazakhstan, which is a 7.75% increase compared to 2024.

Market Size and Online Segment Growth

  • The total revenue of the food market in Kazakhstan is expected to reach approximately USD 57.6 billion in 2025, with a projected compound annual growth rate (CAGR) of 7.2% through 2030.
  • Online food delivery segment: Expected revenue is around €1.04 billion in 2025, with an annual growth rate of approximately 15.5% through 2028. Delivery specifically from restaurants is projected to generate about USD 26.3 million, with a moderate CAGR of 2.96% by 2030.
  • Convenience food (ready-to-eat meals sold in stores/kiosks): Estimated revenue of approximately USD 36.5 million in 2025, with growth of around 12.6% through 2029.

Partners of the exhibition

List of exhibitors

Business programme

Location and time

Market Size and Online Segment Growth

Key Trends and Growth Drivers

In 2025, automation is no longer a luxury, but a necessity. Integration of orders via websites, mobile apps, aggregators, and messengers — along with automated management of logistics, POS systems, and couriers — helps reduce errors, increase average ticket size, and improve customer retention.

Increase in tourism

By 2024, Kazakhstan aims to receive up to 15 million tourists, including 2.5 million international visitors. This fuels demand for restaurant services, especially in hotels and tourist areas.

Rising popularity of fusion cuisine and Kazakh fine dining

In Almaty and Nur-Sultan, the number of restaurants combining traditional local dishes (such as beshbarmak, kumis, and horse steak) with global culinary elements has significantly increased.

Health, freshness, and sustainability

Consumers are increasingly focused on fresh, local, and eco-friendly products. Both hi-end bars and fast-food outlets are adapting their menus to include macronutrient-balanced options and wellness-oriented offerings.

Price sensitivity and cost-saving

Inflation and consumer price awareness are pushing HoReCa operators to optimize their menus and run frequent promotions. A common issue is menu shortages, with many venues unable to offer a full range of dishes — negatively impacting the customer experience.

Market Structure:

Segment 2025 Volume Forecast to 2030

General food market

~ 57.6 billion USD

+7,2% CAGR

Online food delivery

~ 1.04 billion €

+15,5% CAGR

Restaurant delivery

~ 26.3 million USD

+2,96% CAGR

Convenience food

~ 36.5 million USD

+12,6% CAGR

Key Challenges and Opportunities

  • Logistics across vast territories requires optimization of delivery technologies.
  • Technology adoption is a challenge for small businesses: implementing POS systems, CRM, and delivery services involves significant costs.
  • Staffing remains difficult: there's a shortage of experienced personnel, with heavy pressure on delivery services.
  • Competition is intensifying: businesses must revise pricing and service models — only those who adapt quickly through analytics and automation will thrive.

Outlook for the Coming Years

  • Online delivery CAGR is expected to remain strong — approximately 15% annually.
  • The overall HoReCa industry is projected to grow by ~7% per year until 2030.
  • Popular formats will include cloud kitchens, fusion concepts, fast-casual, wellness bars, and Kazakh fine dining.
  • Tourism will drive the development of supporting infrastructure, especially in Almaty, Nur-Sultan, and Shymkent.

The year 2025 marks a technological transformation of the restaurant market in Kazakhstan.

Main vectors:

  • Active digitalization and automation of delivery and sales
  • Growth of online segments while maintaining the importance of offline revenue
  • Pricing and product trends: affordability, health, sustainability
  • New formats of cafés, bars, and restaurants, along with the popularization of national cuisine
Participation in the exhibition

Are you planning to present your product on the international stage?

Participation in the International Restaurant & Bar Expo is an excellent opportunity to make a name for yourself in the restaurant and bar industry, establish valuable business contacts, and strengthen your brand's position among key market players.